Τίτλος Click Bait, αλλά ενδιαφέρον άρθρο
Με την άσκηση δεν χάνεις πολλές θερμίδες και τις παίρνεις πίσω πολύ εύκολα (και χωρίς να το καταλάβεις)
"Physical activity is vital to the health and well-being of consumers," Coca-Cola says. The company has been aligning itself with exercise since the 1920s, and was recently exposed by the New York Times for funding obesity researchers who emphasize a lack of physical activity as the cause of the epidemic.
Coca-Cola is just one of many food companies that are encouraging us to get more exercise (and keep buying their products while we're at it): PepsiCo, Cargill, and Mondelez have all emphasized physical activity as a cause of obesity.
The exercise myth for weight loss also still appears in high-profile initiatives, like the former first lady Michelle Obama's Let's Move campaign — largely because of the food industry's lobbying efforts, according to Marion Nestle, a New York University nutrition professor. The White House's exercise focus to end childhood obesity, Nestle said, was "a strategic decision to make the message positive and doable and, at the same time, keep the food industry off its back."
But this focus on calories out, or the calories we can potentially burn in exercise, is "an inadequate and a potentially dangerous approach, because it is liable to encourage people to ignore or underestimate the greater impact of energy-in," an obesity doctor and professor wrote in the journal Public Health Nutrition.
In other words, we can lose sight of the fact that it's mostly too much food that's making us fat.